Kids don’t budget their time or weigh their effort. This kind of action should be your default mode and we all know people who live that way: children. When you re-record all the videos for your course in one day, because the files were unusable. It’s when you go all out to convince Home Depot to stock your sprinkler. Here’s the fourth degree of action Grant thinks is best: massive action. The last mode is the one we spend the most time in and it’s also the most dangerous because it has us running right towards average. You just go about your day and comply with requests and to dos as they’re served. Whatever action you took before has lead to failure so right now, you’re dialing back and laying low. Your book lies unfinished in the drawer, the website redesign remains un-tackled. Here are the three everyone knows, we all spend most of our time in one of them: Now all you have to do is take action! Lesson 3: A degree of action most people don’t see is massive action and it’s the one that’ll get you to your goals.Īnother thing Grant sees that most people don’t is an extra degree of action. That’s still better than getting the average result you set out for.
Kicking your creativity into high gear helps you accomplish more than you think you’d be capable of, even if you fail. You can’t possibly make $10,000 with the exact same approach as making $100,000. Like the question I found in Your Move, going for 10x the results you originally wanted instantly rules out average thinking. The second part is about shooting for the moon and then landing among the stars, even if you miss. It lowers your expectations, increases your patience and re-calibrates your work ethic, right from the start. Think you’ll shoot five takes for your video? Plan 50. If you expect you need 10 phone calls to make a sale, schedule 100.
The 10x Rule will help you make sure this never happens. All it takes is one busted loan, one property damaged, one financial crisis and you’ll go straight to poverty. When you aspire to be part of a middle class that has been dwindling for years, you’re only thinking about today and tomorrow, but not long-term.Ī nasty side effect of only lurking around average is that you can fall below average very quickly. The problem isn’t so much the state of average itself – not everyone can be a millionaire – but the fact that average is sold to us as a safe bet to make. One of Grant’s favorite quotes is that “average is, by definition, less than extraordinary.” A line rappers use to hint at the lavish luxury of their cars or clothes is “all black everything.” Our world is closer to “all average everything,” where most people live average lives in average houses with average careers and average goals.
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If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: All average everything is the world we live in, but it often doesn’t last. What would that feel like? Let’s see how we can turn this vision into reality! Imagine you 10x-ed everything in your life right this second.
I took the time to watch a few interviews with him and he’s quite smart, humble and actually a bit nerdy. Grant Cardone is definitely one of the guys I would have instantly put into a box five years ago, but not today. I was raised, like most people, to be skeptical of all sales people, but that makes it harder to see the often good person behind the shiny exterior. One thing I’ve learned from thousands of marketing articles and videos over the years is to never judge people in those professions by their cover.
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1-Sentence-Summary: The 10X Rule breaks down the anatomy of extraordinary success by first pointing out what’s wrong with shooting for average, why you should for ten times more when tackling your goals and how to back up your new, bold targets with the right actions.
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